From ancient times when humans wore loincloths, the original undergarment, to modern times that see lingerie and intimate apparel as leading retail industries, underwear has been a major part of human existence. For a long time, though, it was an unmentionable part. Underwear was something everyone wore but no one talked about • In recent times, all of that has changed! In 1982, Calvin Klein erected a giant billboard in New York's Times Square depicting a muscular man wearing just a pair of white briefs. His advertising sparked a revolution. In the mid-80's, Madonna took to the stage in nothing but lace bustiers and pointy metal bras worn as outerwear. In the nineties, rap stars wore their pants slung low, revealing the waistbands of their boxers. The magic of pop culture is that it has the power to greatly influence the public. Suddenly, the nation was becoming comfortable talking about and showing their underwear.
Freshpair.com created the ultimate avenue for celebrating underwear when they came up with the concept of National Underwear Day. Freshpair President, Michael Kleinmann, believes that "underwear should no longer be merely the first thing you put on and the last thing you take off, but the most important thing you wear all day." Following that credo, National Underwear Day was created as a time for everyone to feel comfortable mentioning "unmentionables," and celebrating skivvies • In 2003, Freshpair rolled out the inaugural celebration holiday, National Underwear Day. We put our models on the streets of New York in just their underwear and the Freshpair team of underwear ambassadors began collecting signatures to petition for an official day of appreciation for what lies beneath • Each year more and more people have looked forward to National Underwear Day - it's grown both in popularity and size. That first year we started with just a great idea and a slew of models. Each member of the Freshpair team took polls on underwear preference and wished New Yorkers a happy Underwear Day, having no idea the magnitude of what National Underwear Day would grow into. In 2008, the annual renegade sidewalk event transformed into a celebrity-studded fashion event, hosted by actress and fashion maven Lydia Hearst. Last year, in response to popular demand, the event grew into an online underwear extravaganza! Bringing the celebration online allowed Freshpair to unite the growing crowd of National Underwear Day loyalists across the country and around the world!
This year, in honor of Freshpair’s 10th Anniversary and the 8th Annual National Underwear Day, we took a deeper look into the public’s underwear habits and found that 80% of Americans never change the type of undies underwear they wear and 60% of that underwear isn’t even the right fit. So we’re using this year’s National Underwear Day to put an end to this fit free-for-all and give you a brand new style and fit. Instead of our usual bash in the Big Apple, we’re turning Freshpair.com into an online underwear extravaganza for the second year in a row. Sponsors include Piss & Vinegar, Expose, b.tempt’d by Wacoal, Calvin Klein, Natori, 2(x)ist, Gregg Homme, Ed Hardy, Panache, Go Softwear, Unico, Lunaire, Joe Snyder, Mansilk, Cocksox, Elle Macpherson Intimates and many more. With National Underwear Day, we focus the public's awareness on underwear in the spirit of grand celebration. Make sure you're wearing a fresh pair.
Freshpair.com created the ultimate avenue for celebrating underwear when they came up with the concept of National Underwear Day. Freshpair President, Michael Kleinmann, believes that "underwear should no longer be merely the first thing you put on and the last thing you take off, but the most important thing you wear all day." Following that credo, National Underwear Day was created as a time for everyone to feel comfortable mentioning "unmentionables," and celebrating skivvies • In 2003, Freshpair rolled out the inaugural celebration holiday, National Underwear Day. We put our models on the streets of New York in just their underwear and the Freshpair team of underwear ambassadors began collecting signatures to petition for an official day of appreciation for what lies beneath • Each year more and more people have looked forward to National Underwear Day - it's grown both in popularity and size. That first year we started with just a great idea and a slew of models. Each member of the Freshpair team took polls on underwear preference and wished New Yorkers a happy Underwear Day, having no idea the magnitude of what National Underwear Day would grow into. In 2008, the annual renegade sidewalk event transformed into a celebrity-studded fashion event, hosted by actress and fashion maven Lydia Hearst. Last year, in response to popular demand, the event grew into an online underwear extravaganza! Bringing the celebration online allowed Freshpair to unite the growing crowd of National Underwear Day loyalists across the country and around the world!
This year, in honor of Freshpair’s 10th Anniversary and the 8th Annual National Underwear Day, we took a deeper look into the public’s underwear habits and found that 80% of Americans never change the type of undies underwear they wear and 60% of that underwear isn’t even the right fit. So we’re using this year’s National Underwear Day to put an end to this fit free-for-all and give you a brand new style and fit. Instead of our usual bash in the Big Apple, we’re turning Freshpair.com into an online underwear extravaganza for the second year in a row. Sponsors include Piss & Vinegar, Expose, b.tempt’d by Wacoal, Calvin Klein, Natori, 2(x)ist, Gregg Homme, Ed Hardy, Panache, Go Softwear, Unico, Lunaire, Joe Snyder, Mansilk, Cocksox, Elle Macpherson Intimates and many more. With National Underwear Day, we focus the public's awareness on underwear in the spirit of grand celebration. Make sure you're wearing a fresh pair.