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David Beckham is going to launch his very own live of underwear. The British soccer star/underwear model is going to create his very own live of mens undwear, but will he model them?
The UK’s Daily Mirror reports that David Beckham wants to follow wife, Victoria’s fashion lead and market with his own range of boxer shorts and briefs to be ready by next year. The soccer stud icon is allegedly also considering developing other manly grooming products as well.
David Beckham, or Becks, 35, noticed his head and brand for the business industry after signing on to model Armani in 2007. Beckham’s campaign boosted sales and earned him major publicity as fans across the globe began to notice the handsome sports star.
According to reports David Beckham has opted not to renew his contract with Armani, leaving him free to market his very own brand to rival his former employer. Sources revealed that the plans for the line are at it’s early stages, but the new brand of underwear will likely just be called “Beckham.